Heineken actively encourages it’s employees to come up with innovative product ideas. One such was the Heineken Highlight. A small LED device that attached to the beer tap to light the beer as it is poured. Sadly the product wasn’t implemented, but I did get commissioned to direct a cool product intro film. The client went into the project expecting a competent product film, but was pleasantly surprised to receive a high-end commercial.
The Pop-Up lounge was a new and fun concept whereby a Heineken Star Serve lounge was built using sea containers, such that the whole thing could be transported all over the world and set up quickly. For the launch of the product, I was commissioned to create an adventurous intro to the lounge, charting it’s first journey from Kalle Krause in Germany to the launch party in Amsterdam and introducing all the fun, stylish and innovative features. The brief was commercial level production value at documentary budget levels.