For BBDO Europe I directed a commercial for the brand Aspirin Plus C. The concept for the commercial was a departure for Aspirin as the script used comedy for the message. Shot on 16mm film using the Aaton Mini on location in Tanzania, the film won gold at the CPhI Pharma Advertising Awards. One of the most memorable experiences in filmmaking I have had. Check out the making of which is almost as cool as the film itself!